Inclusive writing: Accessible and effective communication
Your company wants its internal and external communications to reflect its inclusive values. How would you implement this policy? How would you choose the best practice for your company? Would you be afraid of making mistakes? Clear and respectful communication is essential. It enhances your brand and builds audience engagement.
At LPI Traductions, we support you as you adopt inclusive writing techniques that work for your brand, combining accessibility, diversity and SEO optimisation.
Why inclusive content gives your writing the edge
Your company aspires to create more inclusive and accessible communications, but a number of obstacles are standing in the way:
- A lack of awareness of the different ways to create inclusive content
- Concern that inclusive writing is less enjoyable to read and that the message gets lost
- SEO and marketing requirements to consider
- A lack of internal expertise when it comes to implementing bias-free communication
Without a structured approach, your company risks missing a key opportunity to improve its brand image and audience engagement.
Our solution: Tailor-made inclusive writing
At LPI Traductions, we combine language and communication strategy expertise to provide you with a made-to-measure inclusive writing service.
Increased effectiveness: Communication that enhances your brand and increases your audiences’ feeling of belonging.
Updated HR material: Guarantee that all people in the organisation are correctly represented and human resource management is inclusive. The writing style we adopt avoids stereotypes, while providing accessible, clear content.
Editing service for marketing and communication materials: We meet the needs of your diverse audience precisely. We make your message more inclusive while ensuring it maintains its impact and remains easy to read.
Content writing that is fully in line with your social and environmental responsibilities: We ensure that your inclusive actions are highlighted appropriately in your internal and external communications.
Why choose LPI Traductions?
- Expert inclusive SEO and writing: Optimised brand visibility that fully embraces the principles of an inclusivity.
- Made-to-measure approach: Tailored to your brand identity, target markets and sector-specific characteristic.
- Sound experience in communication strategy: Communication that's easy to read and engaging while remaining faithful to your value.
- A network of specialist translators, trained in inclusive writing: Qualified to adapt your content specifically for each of your markets.
- Inclusive writing: Translation of your message to create a more inclusive result. We adapt your message to reflect this approach, while remaining sensitive to the nuances of each language and culture.
- We provide this consultancy service in a number of languages, alongside our established translation expertise, enabling you to reach an international audience in an inclusive and respectful way.
Client testimonials
I had the opportunity to take part in a workshop on inclusive writing, led by Johanne Dupuy from LPI Traductions.
I used to be somewhat sceptical about the topic, naively thinking that inclusive writing was limited to the middle dot. I discovered something completely different and the wealth that the French language has to offer with a number of much better and varied solutions.
I was delighted with this workshop, which I recommend for you if, for example, you are considering updating your website.
Capucine Lanfranchi
Conseillère en immobilier
I took part in two inclusive writing workshops organised by Johanne Dupuy. Thanks to her advice, I have been able to incorporate a writing style that is less gendered in my legal writing as part of my professional activity. Thank you LPI TRADUCTIONS for these workshops, which I recommend without hesitation.
Silvia Diaz
Avocate et médiatrice
The inclusive writing workshop provided me with practical tips for my communication. The dynamic team-based format helped raise awareness of the challenges and benefits of using this writing style, however discreetly, in material, whether as a commitment or strategy to reach a wider target market.
Alexia Laplante
Doula
Our process: What to expect from our partnership
- Initial discussion: We learn about your needs and analyse your communication content.
- Personalised proposal: We provide a strategy that reflects your values and objectives, and engages with your target markets.
- Implementation: We adapt your current content and train your teams so that they master the subject and can independently apply inclusive writing techniques.
- Follow-up: We support you as your teams apply these new techniques in their everyday working lives and adjust content following any strategy changes.