February 19, 2025 

Without the right multilingual website, expanding internationally is a difficult business. 75% of consumers worldwide prefer to browse in their native language. If you don’t meet this need, you put the brakes on your growth opportunities. And it’s not just about optimising the user experience. An effectively localised multilingual website opens the door to new markets and significantly improves online visibility.

In 2025, any business that doesn’t venture beyond its national borders misses out on key growth opportunities. In this article, we explore why a multilingual website is a strategic lever for all companies who wish to build an international presence.

Imagine you access a website in a language you don’t understand. Not particularly appealing! Your potential customers feel the same. By offering a website in their native language, you show that you care about their experience and want them to understand your message. In a world where only 5% of websites are multilingual, translating your website is an indisputable strategic lever that makes your business stand out.

According to CSA Research, 75% of consumers worldwide prefer to browse websites in their native language. This improves the user experience, meaning that users will stay on your website for longer and interact with it more.

A multilingual website translated by native-language professionals offers much more than a straightforward  change of language. It conveys your excellence and thorough approach. Every word and sentence is designed to resonate with your users, creating confidence in your brand and a desire to engage with it. The result? A strong and lasting relationship, from the first click.

Launching a multilingual website is not just about translating the words.  Your content must be tailored to suit the local context. This is called localisation. Dates, cultural references, units of measure: everything is thought out so that your website speaks directly to your target audience, wherever they are in the world.

On average, companies that localise their content experience a 70% increase in their conversion rate. This proves the importance of communicating with customers in a way that is truly tailored to suit them.

When you incorporate a thorough localisation process, you don’t just break down the language barrier. You create a real connection with your international customers. The result? You open doors to new markets by demonstrating that you understand their specific needs. Your localised translation is the key to reinforcing your presence in a new country. 

So, what if your multilingual website could also be a major SEO asset? Each language you add is an opportunity to improve your local SEO rankings. By researching your keywords in each language, you increase your chances of appearing when your customers search the internet.

Creating keywords that are specific to each market requires much more than a straightforward translation of the keywords used in the original language. Each country and indeed each region has its own search habits, key phrases and specific needs. This is why we create a tailor-made keyword list for each target market. This process is based on a thorough analysis of local trends, your competitors in the local market and the actual search terms used by your potential customers. When you align your content with the specific needs of each target audience, you increase your chances of creating brand visibility, relevance and effectiveness in each language.

Did you know that multilingual websites reach 75% more non-native English speakers on the internet? What’s more, they provide additional content that is visible to search engines, increasing your online visibility.

An optimised multilingual website sends a clear message: you have a thorough and dynamic approach, and are ready to respond to international market needs. This positioning strengthens your credibility and visibility compared to your competitors. Don’t content yourself with simply attracting website traffic: Invest in a multilingual website and your brand will be well positioned in the consumer’s mind.

A multilingual website is not just an asset for your business. It is essential in our globalised world. Choosing a professional translation provides many benefits: optimal user experience, trusting relationship with your clients, access to new markets via localisation, and maximum visibility through localised SEO.

Get ahead and enjoy the many opportunities available with an international approach: LPI Traductions is by your side to support you through this process. Continue the conversation at lpitraductions.com. 

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