May 27, 2025 

When you publish a video without subtitles, you overlook a significant chunk of your audience. Video subtitling can help you achieve your business objectives, whether you wish to capture attention, improve accessibility or reach an international audience. Here’s why and how to include this feature in your content strategy: 

People watch videos anywhere and everywhere with the volume muted – on public transport, in the office, on social media, etc. If your message is contained in the audio, you risk losing a precious section of your audience.

Capture their attention in the first few seconds with video subtitling. Your content is immediately understood, even on mute.

Subtitles are also essential to ensure accessibility. By including subtitles, your videos become more accessible to people with hearing loss. Naturally, this widens your audience by increasing inclusion.

Finally, combining text, images and sound boosts understanding and recall. With greater clarity and more impact, your message is more likely to stick.

Videos with subtitles perform better. People watch subtitled videos for longer and are more likely to watch right to the end.

It can make all the difference on TikTok, Instagram, LinkedIn and YouTube. Clear, accessible, well-presented content leads to more shares, comments and likes.

Result: More interactions and a more professional brand image

Search engines cannot listen to your videos. But they do read text. By adding video subtitling, you therefore improve your SEO.

And how about a multilingual version? You increase contact points with your international audience, without having to remake the entire video.

By tailoring the subtitles to the cultural context of each language, you create a real connection with your target audience and highlight your ability to communicate internationally.

Including video subtitling shows that you take communication seriously. This action demonstrates your commitment to increasing accessibility and inclusion, and asserts your image internationally.

LPI Traductions supports you every step of the way:

• We work with translators who specialise in video subtitling and understand the technical aspects: synchronisation, timing, readability, etc.
• Every project is matched to a native-language expert, who conveys the message accurately by skilfully adapting the tone, expressions and cultural references.
• Our expert services cover all languages across many industries, such as marketing, healthcare and technical sectors.
• We understand the specific subtitling standards for each language: line length, one- or two-line display, on-screen timing, etc.

We help you produce clear and punchy multilingual subtitles for your interviews, webinars, corporate videos and marketing campaigns.

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